resume

• Collaborate with product teams to understand the strategic goals,        segmentation, positioning and messaging strategies.
• Manage in-house designer providing design direction and feedback on the   creation of media and promotional materials.
• Manage marketing coordinator on daily department functions.
• Developed new divisional brand guidelines. Updated all marketing tools to   be uniform in the new look.
• Developed and launched new Company website, powered off a dynamic   product database that allows our customers to easily find the products   geographically available to them and their specialty.
• Manage all division websites, web content and assets while providing   direction to improve content and traffic.
• Lead the development and implementation of a Marketing Automation     System, to track and segment customers, connect them to marketing   activities and product sales all in one place.
• Manage all division email marketing communications to customers.
• Provide lead tracking updates and ROI for marketing programs (web     traffic, direct mail, tradeshows and email campaigns etc.).

• Responsible for producing all design deliverables (sales tools, ads,  
  websites, email campaigns, landing pages, apps, tradeshow banners, direct   mailers, video editing) within established brand standards that fulfill   corporate marketing and sales goals.
• Partnered with outside design firms to ensure consistency with design,   brand and messaging across multiple product lines.
• Worked closely with product managers to design marketing tools that     effectively get messaging out and into the customer’s hands.
• Managed online fulfillment website for ordering marketing materials.
• Led the design, development and implementation of 6 global iPad apps   that assist the Sales Force in accurately and effectively selling.
• Controlled and distributed art files to all international divisions for   product launches.
• Maintained division websites along with reporting and site analytics.
• Designed, sent and tracked a variety of email campaigns to thousands of
  customers monthly.

• Produced customer driven marketing campaigns for rapidly growing   design/marketing firm.
• Worked intimately with clients to create designs that creatively captured      their message.
• Collaborated with design team of graphic artists, video producers,   sales/marketing personnel and managers.
• Created a wide range of media types including corporate branding, media     guides and annual reports, banners, posters, vehicle wraps, magazine   advertisements, web design, animation, TV ready elements and   commercials.